On June 11, Chery Commercial Vehicle announced a strategic cooperation with Ali Cloud, which will promote digital transformation and upgrading in vehicle research and development, marketing, manufacturing and other aspects for both sides. At the same time, Chery announced the official launch of the iCar ecological brand, as the first pilot of a “digital special zone”.
According to the introduction, the signing of this strategic agreement is another major achievement of deepening cooperation between Wuhu, Anhui and Ali Cloud. Wuhu and Ali Cloud have entered the stage of comprehensive cooperation, and projects in digital economy, intelligent manufacturing and other fields are being implemented at a faster pace. Yin Tongyue, chairman of Chery Holding Group, said: “Chery will spearhead the digital upgrading of Anhui’s manufacturing enterprises. We will work with Ali Cloud to accelerate the innovation of the Group’s business, starting from research and development and digital marketing.”
Chery is one of the earliest independent automobile brands in China. The first phase of the cooperation between Chery Commercial Vehicle and Ali Cloud will focus on global marketing, especially Jetour and the upcoming new brand iCar Eco. In Chery Group, ICar Ecology is listed as a “Digital Special Zone”. From the beginning of the project, ICar cooperated with Ali Cloud to conduct the overall design. It is reported that Chery will explore a new auto retail model of “direct sales + agency” based on the iCar ecosystem, build a new user center, form a new channel management model, logistics management model and financial process, and jointly create solutions with Ali Cloud in “production based on sales” and digital factory.
“Chery is a well-known brand in the auto industry and a leading company in Anhui province,” said Xu Shijun, general manager of Ali Cloud Intelligent Government and Enterprise Industry Division. “In the future, Ali Cloud will continue to deeply participate in the digital transformation of Anhui Province and help Anhui to build a ‘strong manufacturing province’.”
According to public information, Ali Cloud has located more than 50 counties and cities in Anhui Province, serving more than 10,000 customers, including dozens of large manufacturing enterprises such as Conch Cement and Liuguo Chemical Industry. In June 2020, The People’s Government of Anhui Province, with Wuhu and other six cities, signed a strategic cooperation agreement with Alibaba and announced a comprehensive effort to develop digitization.
Translated by Yuan Mengwen from Foreign Affairs Office of Wuhu Municipal People’s Government